Meet our team

Fresh & Co. Salons, believes that every guest's hairstyle defines one's being and that perfect cut should empower one's self. The cut should accentuate your assets and unlock your inner confidence. It should renew and uncover your inward and outward beauty. Your style must be current, suit your lifestyle and be manageable, whether is it long and lustrous or chic and sassy..

Sam Elfar - Educator Stylist and CEO

Quality, elegance and panache have been Sam's calling card for over 21 years' in the industry. Classically trained by Vidal Sassoon's experts, Sam is dedicated to top quality in his craft, his service, his products and his salon's image - and will never settle for less. Sam demands high standards of himself and his exceptionally talented team of expert hair designers. As an internationally-renowned master hair designer, elite salon designer and man of style, Sam is a celebrated fashion authority. His experience as an industry educator and master judge (awarded gold medallion) demonstrates his commitment to his trade and the respect his peers have for his valued opinion. Sam's award-winning cuts and colours are distinctly refined and meticulous, and have Canada's style mavens constantly on the edge of their seats.

Cayley - Master Stylist

With a fun and trendy style, Cayley believes that no one is "hair impaired", and with the right stylist, good communication and trust, beautiful hair can be achieved. Cayley is driven and dedicated to her craft with a keen eye for fashion and an honest opinion. She is ready and eager to take on any challenge! Being a North American Hairstyling Award finalist, continuing education and a passion for the industry have all made Cayley an integral member of our team. She is excited and inspired to make you look and feel fabulous!

Jessi - Master Educator Stylist

Jessi has been extensively trained with L’Oreal Professional. With her dedication and passion for the industry, Jessi is a Lead Artistic Educator for L'Oreal Professional and specializes in colour and corrective colour without compromising the integrity of the hair. Jessi's drive for success and continual growth has opened many doors for her to work with some of the best artists and colourists in Canada and has had the opportunity to go train around Canada and the United States of American. Some notable achievements recently have been featured in the Edmonton Journal. Jessi trains to learn what is happening every season and likes to keep her guests up-to-date with the latest trends with colours, cuts and styles. Jessi will transform your hair to something that best suits you and your personality.

Jenna - Protégé Stylist

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Bio coming soon.

Jennifer - Educator Stylist

Jennifer has recently joined the Fresh & Co. team along with her fabulous and incredibly loyal clientele from her numerous of years in the industry. She still welcomes new clients into her chair for a wonderful hair experience that will enhance your best qualities and features alike and enjoys cutting and colouring hair for people of all ages. Jennifer believes that high quality hair cutting is the key to feeling remarkable every day. In particular, Jennifer loves finding a natural look that can provide a personalized and noteworthy style for everyone. However, if a change is something you are looking for Jennifer enjoys the challenge of providing a unique colour that leaves the client feeling totally refreshed and ready to take on the day!

Joanna - Expert Stylist

Joanna proudly brings her stylish, eccentric personality to Fresh & Co. with a bounty of experience and world class training under her belt. One of only 14 accepted applicants in 2013, Joanna travelled to the prestigious John Casablancas Institute in Vancouver after high school to be technically trained and to begin following her dream to work as a hairdresser. Joanna possesses the creativity and artistic ability to think outside the box, which is consistently demonstrated in the edgy, avant-garde style in which she approaches her work. Joanna strongly believes that in order to succeed you must love what you do, and she demonstrates this every day while being the living embodiment of John Casablancas Institute’s slogan, “Born to do this”.

Laine - Master Stylist

Laine has a passion for the hair industry. She loves making people feel beautiful and confident about their hairstyle. She has been in the industry for 11 years. She has trained with Redken, Voilá, Wella, Sebastain, L'Oreal Professional and many others. She continues her education to keep up with this fast paced changing industry. She works with her guests to achieve the best style to suit their needs, whether it's a busy Mom or the fashionista wanting the newest trend, or a business professional. You are sure to be pleased with the experience you have with Laine.

Lauren - Protégé Stylist

Lauren has had a passion for the hair industry for most of her life. Lauren believes in continual education and strives to stay at the latest trends with product knowledge and the latest techniques for cuts and colours in order to pamper her guests with excellent service each and every time. Lauren is well educated with the latest products from L'Oreal Professional; so come on in and be ready for some creativity and the style that best suits you!

Nicole - Expert Stylist

Nicole is an exciting and energetic hair designer. The most important priority in her hair care regime is to ensure her guests feel comfortable, aided by the knowledge that they are in good care. Nicole is supremely passionate about her career and is continually updating her knowledge of the trade by attending intensive classes in cutting and colouring. She has crafted her level of aptitude to near perfection with L'Oreal Professional and Kerastase. In Nicole's spare time she makes a firm point to closely follow the latest trends, and always works eagerly to make sure her patrons have the freshest look.

Robyn - Master Stylist -

Robyn’s belief in the pursuit of excellence has spread through all areas of her life, which is most prominently displayed in her work. After 7 years in the industry, her talent and propensity for great work is unparalleled. Her deep seeded beliefs in education and the gathering of knowledge has led her to become a certified Great Lengths, and Babe Extensions artist, as well as a chance to be a stylist at numerous charitable events. Robyn isn't all business though, she'll personally guarantee some great banter and total comfort while you are in her chair. She's always looking for new ways to grow, both personally and professionally.